Costs of obtaining information incurred in consumption can explain both the recent prevalence of sequels and, at least partially, the choices by curators of museum exhibits. Consumers incur information costs in finding out a base level of necessary information about the movie or artist they are going to 'consume.'(2) Consumers incur less information costs when consuming something that has already become familiar to them, either through prequels or previous exhibits. Curators and movie producers, as experts in their field, are not as constrained by information costs as consumers. Instead the information costs of the consumers affect the choices of the 'producers' as they try to reduce barriers to consumption. Great curators attempt to introduce their audience to new artists or at least new aspects of these artists, but are still constrained by the willingness of their audience to incur information costs.
Figure 1: Nicolas de Largillière, Elizabeth Throckmorton, 1729
